How to Interpret “SEO Reports” from Random Companies
This is a question I receive frequently, and sometimes it’s an actual client emailing me with a report saying “see,…
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Google’s New Penguin Update is Here! What Does it Mean for Your SEO?
Once again, Google’s latest algorithm update has SEO folks scrambling. Like earlier “Penguin” updates, the latest update focuses on “link…
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How to Optimize for Cities Surrounding Your Practice
Most practices serve a general area that exceeds their city limits. Even practices in densely populated areas such as Los…
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Stop Obsessing with First Page Rankings
There’s nothing more annoying than getting hammered with spammy emails from people (often in India) promising first page rankings. Ok,…
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Is SEO Dead? What to Expect in 2015
It seems like ever since Google started making major updates to their algorithm a few years ago (Penguin, Panda, etc)…
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Authorship Photos Removed From Search Results
If you’ve noticed that your photo has disappeared from the search results recently you’re not alone. As of June 29,…
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How To Avoid Over-Optimization
As Google attempts to level the search engine playing field it’s important to be aware of over-optimization. A decade ago…
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Marketing Acronyms Every Medical Practice Should Know
We’re now fully entrenched in the texting and tweeting era, so it’s common for people to communicate with abbreviated verbiage,…
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More Google Algorithm Changes
Google seems to be at it yet again with algorithm changes. This time there was no announcement from Matt Cutts,…
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SEO Simplified
As you may or may not know, Google is constantly changing its algorithm. This often leaves webmasters and SEO consultants scrambling…
