Understanding Patients & Profit Margins: Keys For Your Practice’s Success
**Original article published in August 2011. Updated and re-published in December 2020. As a doctor running a medical or aesthetic…
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In-House Strategies & Promotions to Boost Revenue
I often focus on marketing strategies aimed at increasing the visibility and web traffic for cosmetic practices. Blogs, press releases,…
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Google Webmaster Tools vs Google Analytics
If you’re actively involved in your practice’s marketing you’re probably checking reports with data about your website’s traffic, activity and…
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Websites Every Plastic Surgeon Should Be Active On
Marketing a plastic surgery center, medical spa or any cosmetic practice takes work. In fact, most practices outsource various elements…
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5 Big Marketing Mistakes Cosmetic Practices Make
When it comes to marketing, everyone makes mistakes. Part of growing any business involves trial and error. This is no…
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The Lifestyle Lift: A Lesson in Marketing
USA Today recently published an article about the hot water that Lifestyle Lift is in for “deceptive advertising.” This eventually…
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Med Spas Facing Tighter Regulations
Medical spas are more popular than ever, with about 1,750 across the US today compared to 471 in 2003 (according…
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Med Spa Marketing
Running a successful medical spa requires a thorough, yet cohesive, marketing strategy. Because of group discount sites such as Groupon…
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The TRBO Difference: Why Build Your Next Website With Turbo
Choosing a company to design and develop a new website can be difficult. The are so many people out there…
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New Regulations for California Med Spas
If you’re running a medical spa in California, listen up. Governor Jerry Brown recently signed a law that aims to…
