How Net Neutrality Affects Your Practice’s Digital Marketing
On Thursday, December 14th, the FCC’s three Republican commissioners voted to repeal and replace the 2015 Open Internet Order issued…
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News | SEO | Technical SEO
What You Need to Know About Google’s Longer Snippets
Back in late November, Google updated its search results to show longer snippets in search results. In this article, I’ll…
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Is AdWords Now Worth Investing In?
For many years I cautioned against using Google AdWords as a lead generation tool. Paying “per click” (PPC as it’s commonly…
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Google Analytics | Mobile | News | SEO
Penalty Coming for Non-Mobile Responsive Websites
If you haven’t heard the news, Google has announced that starting April 21, 2015 their algorithm will shift to use…
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What to Do When You Have Multiple Google+ Business Pages
Google+ may have failed to live up to its aspirations of challenging Facebook, but that doesn’t mean that the social…
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More Reviews = Better Rankings
Advising our physicians and aesthetic & cosmetic practices on the importance of generating reviews is nothing new. For years we’ve…
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Google Continues to Dominate Search, but Losing Ground…
It comes as no surprise to hear that Google is still king when it comes to online search. According to…
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How Can My Practice Generate More Reviews?
A common question that I hear from medical and cosmetic practices is: “how do I get more positive online reviews?” With the negativity…
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Authorship Photos Removed From Search Results
If you’ve noticed that your photo has disappeared from the search results recently you’re not alone. As of June 29,…
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Is Google Deleting Your Personal Search Record?
In a landmark decision, the highest court in the European Union ruled that Google must remove links to personal information…
