A First Look at Google Analytics 4
Google Analytics 4 is here! GA4, as it’s being called, officially launched in October 2020 and it has caused some…
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Understanding Traffic Fluctuations in Google Analytics: How to Explain Big Shifts
Google Analytics is full of great information. However, as I’ve pointed out in previous articles, some of the data can…
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Top 12 Softwares and Tools Every Aesthetic Practice Should Be Using
**Original article published Dec 2019. Updated and re-published November 2020 As a marketing agency, we use a ton of technology…
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Direct Traffic in Google Analytics: What Exactly is It?
*This blog was originally published in May of 2019 but was updated in October 2020 with additional info, in the…
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Ranking the Most Important Google Analytics Metrics
Tracking your website and marketing efforts is critical. If you do not have your tracking dialed in and you’re considering…
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How to Properly Configure and Optimize Your Website Tracking
“If you can’t measure it, you can’t improve it.” Those are the famous words from Peter Drucker, one of the…
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4 Misleading Google Analytics Stats to Watch Out For
Google Analytics is a vital tool for evaluating your website’s performance and tracking KPIs (key performance indicators). Like almost any…
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How to Increase Direct Traffic to Your Website
If you stay on top of your aesthetic practice’s website traffic in Google Analytics, you probably have focused on your…
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How to Distinguish Google My Business (Maps) and Google Organic Traffic in Analytics?
If you’re like us, you rely heavily on Google Analytics to evaluate your website performance and spot opportunities. One challenge…
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How to Interpret Google Analytics Data to Improve Engagement and Conversions
Google Analytics is an absolutely vital tool in tracking your website’s progress each month. You can use the software to…
