What’s New With Google AdWords: More Extensions!
**Original article published in September 2018. Updated and re-published in November 2020. In late July 2018, Google officially moved over…
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Marketing on a Budget: How to Best Spend $10,000
**Original article published in September 2017. Updated and re-published in November 2020. Every aesthetic practice needs a marketing budget. It…
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5 Tips for Google Ads Success
**Important note: this blog was originally published in February 2017 but was updated in March 2020. Google AdWords has been…
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Calculating Google Ads ROI
I’ve mentioned in previous articles that Google Ads, formerly Google AdWords, is one of the best platforms online for your…
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New Google AdWords Roadblocks and The Risk to Your Practice
Google AdWords has proven to be a great medium for driving leads, but not without challenges. Those challenges often stem from…
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Best Places to Advertise Your Aesthetic Practice Online: Part I
If you run an aesthetic practice, whether it be a plastic surgery center, dermatology practice, or med spa, you need…
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Is AdWords Now Worth Investing In?
For many years I cautioned against using Google AdWords as a lead generation tool. Paying “per click” (PPC as it’s commonly…
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New Google Analytics Jargon: “Not Set” & “Not Provided”
If you haven’t noticed, Google has also recently upgraded its Analytics, and I’ve listed many of the new features here….
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Medical Facebook Advertising
Move aside Google Adwords, Facebook advertising has arrived! For those of you who aren’t familiar with Facebook advertising, it has…
