Marketing on a Budget: How to Best Spend $10,000
**Original article published in September 2017. Updated and re-published in November 2020. Every aesthetic practice needs a marketing budget. It…
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September Aesthetic Search Demand Update
Back in late July, we discussed how Coronavirus cases were leveling off after a “second wave” appeared to hit a…
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Late Summer Aesthetic Search Demand Update
Back on July 1st, we discussed how the June surge in Coronavirus cases was affecting demand. At that point in…
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Aesthetic Search Demand Trends After Covid-19 Resurgence
Over the past two weeks, we’ve seen a huge surge in Coronavirus cases in the U.S. This has forced some…
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Google vs. Facebook Ads: Which is Better for Aesthetic Practices?
If you’re an aesthetic practice looking for immediate exposure online, then you need to consider running ads. Two of the…
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Summer Forecast for Aesthetic Consumer Demand
This past week has been a mixed bag of positive and negative macro-level signs for the U.S. On one hand,…
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Aesthetic Consumer Demand Update Part II: Psychology
As our last article pointed out, there is raw data that suggests consumer demand for aesthetics is increasing. With record…
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Aesthetic Consumer Demand Update Part I: Data Trends
Good news, there are strong indications that Google search demand for aesthetics is increasing! Keep in mind that just three…
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Step-By-Step Guide for Re-Opening Your Practice Post-Coronavirus
As of Wednesday, April 22, 2020 several states have started to “re-open” for business. What that means exactly and how…
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Latest Update on Consumer Demand for Aesthetics During Coronavirus
Back on March 27th, I wrote an article about how consumer search demand has been impacted by the Coronavirus. It’s…
