Understanding Patients & Profit Margins: Keys For Your Practice’s Success
**Original article published in August 2011. Updated and re-published in December 2020. As a doctor running a medical or aesthetic…
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Marketing on a Budget: How to Best Spend $10,000
**Original article published in September 2017. Updated and re-published in November 2020. Every aesthetic practice needs a marketing budget. It…
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Top 7 Ways Your Aesthetic Practice Can Convert More “Cold Traffic” Leads from Social Ads (or Any Medium)
Cold traffic is visitors to your website or landing pages that have never heard of your practice. There’s no familiarity…
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Do My Web Leads Really Suck?
“My web leads suck!” Many of us have dealt with a situation like this, whether as the business owner, practice…
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Should I Add Live Chat to My Website?
The short answer is NO. Live chat is a great tool, but not for MOST aesthetic practices. Why not? Don’t…
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Plastic Surgeon Marketing: A Beginner’s Guide for 2018
Are you a newly-minted plastic surgeon or have you recently branched out on your own to start a practice? Or,…
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Top 3 Things Prospects Research Before Selecting an Aesthetic Practice
Has your aesthetic practice experimented with different marketing tactics in order to gain visibility and drive prospective patients to your…
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How to Generate More Patient Referrals
A successful practice will almost always generate more leads from word-of-mouth, or patient referrals, than any other source. There are…
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6 Key Components of a Successful Facebook Ad in 2018
Remember the good ‘ol days, when you could post something on Facebook and the majority of your fans would see it…
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Benefits of Split Testing
If you’re unfamiliar with the phrase “split testing” – also referred to as A/B testing – it’s a marketing tactic…
