How to Generate More Patient Referrals
A successful practice will almost always generate more leads from word-of-mouth, or patient referrals, than any other source. There are…
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Is It Possible to Handle ALL Digital Marketing In House?
The short answer is yes, but the expertise you’d need to be able to maximize your efficiency with all the…
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4 Tips for Patient Retention
If you run a medical spa or cosmetic dermatology clinic, or you’re a plastic surgeon looking to grow the non-surgical…
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Is Social Media a Waste of Time for Aesthetic Practices?
Before I answer this question it’s important to define what social media is. According to Wikipedia, social media “are computer-mediated technologies…
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In-House Strategies & Promotions to Boost Revenue
I often focus on marketing strategies aimed at increasing the visibility and web traffic for cosmetic practices. Blogs, press releases,…
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What Patients Like & How This Affects Your Maketing
The goal with any marketing campaign is to generate leads. Well, how do you turn these leads into paying patients?…
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Tips For Using Your Office As a Closing Tool
Many of the articles I write focus on marketing strategies that drive people to your website. This makes sense, as…
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Importance of Thank You Cards
I’ve touched on a couple internal marketing strategies in the past, including articles about direct mail marketing for doctors, automating your patient follow…
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Automate Your Patient Follow Up Process
If you’re running a dental, medi spa, ophthalmology or plastic surgery practice then chances are you’re using some sort of…
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Should Your Medical Practice Do Direct Mail Marketing?
How do you reach out to your patients and former patients? Chances are you utilize some form of email marketing or newsletter…
