A First Look at Google Analytics 4
Google Analytics 4 is here! GA4, as it’s being called, officially launched in October 2020 and it has caused some…
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Understanding Traffic Fluctuations in Google Analytics: How to Explain Big Shifts
Google Analytics is full of great information. However, as I’ve pointed out in previous articles, some of the data can…
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Direct Traffic in Google Analytics: What Exactly is It?
*This blog was originally published in May of 2019 but was updated in October 2020 with additional info, in the…
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Best Plastic Surgeon SEO in 2021: Rankings Are Not Your KPI
As we head into 2021 and hopefully return to some sense of normalcy once the Covid-19 pandemic has subsided, it’s…
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The End of Cookies: What it Means for Your Website and Marketing
Back in January, Google announced its plan to end third-party cookies in the Chrome browser “within two years.” The goal…
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Ranking the Most Important Google Analytics Metrics
Tracking your website and marketing efforts is critical. If you do not have your tracking dialed in and you’re considering…
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How to Properly Configure and Optimize Your Website Tracking
“If you can’t measure it, you can’t improve it.” Those are the famous words from Peter Drucker, one of the…
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Demand for Aesthetics During the Coronavirus Spells Future Opportunity
The COVID-19 (Coronavirus) pandemic is continuing to grow, with the U.S. passing both China and Italy in confirmed cases (that…
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4 Misleading Google Analytics Stats to Watch Out For
Google Analytics is a vital tool for evaluating your website’s performance and tracking KPIs (key performance indicators). Like almost any…
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Introducing Phone Tag: Next Generation Call Tracking by Turbo
Is your aesthetic practice tracking phone calls? If you’ve followed our blog or spoken with any of the executives at…
