What’s New With Google AdWords: More Extensions!
**Original article published in September 2018. Updated and re-published in November 2020. In late July 2018, Google officially moved over…
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Marketing on a Budget: How to Best Spend $10,000
**Original article published in September 2017. Updated and re-published in November 2020. Every aesthetic practice needs a marketing budget. It…
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Google vs. Facebook Ads: Which is Better for Aesthetic Practices?
If you’re an aesthetic practice looking for immediate exposure online, then you need to consider running ads. Two of the…
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Google Ads | Google Analytics | News | Trends
Demand for Aesthetics During the Coronavirus Spells Future Opportunity
The COVID-19 (Coronavirus) pandemic is continuing to grow, with the U.S. passing both China and Italy in confirmed cases (that…
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5 Tips for Google Ads Success
**Important note: this blog was originally published in February 2017 but was updated in March 2020. Google AdWords has been…
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Top 7 Ways Your Aesthetic Practice Can Convert More “Cold Traffic” Leads from Social Ads (or Any Medium)
Cold traffic is visitors to your website or landing pages that have never heard of your practice. There’s no familiarity…
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Two Big Google Ads Changes Your Aesthetic Practice Needs to Know About in 2020
As we approach 2020, it’s important for all aesthetic practices, including plastic surgeons, medical spas, and cosmetic dermatologists, to be…
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Google is Taking Over Your Ads…What This Means For Your Practice
In late January, Google announced that it will “take over management” of ad campaigns unless you actively opt-out. Google sent…
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Google Call-Only Ads Update: Are Phone Leads Better than Web Leads?
This month, Google updated its policy requirements for call-only ad format with the following changes: Service providers will now be required to…
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Should I Run Google Ads for a Keyword I Already Rank Well Organically For?
This is a fairly common question and a good one. Your aesthetic practice has worked hard to achieve organic rankings…
