Marketing on a Budget: How to Best Spend $10,000
**Original article published in September 2017. Updated and re-published in November 2020. Every aesthetic practice needs a marketing budget. It…
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Google vs. Facebook Ads: Which is Better for Aesthetic Practices?
If you’re an aesthetic practice looking for immediate exposure online, then you need to consider running ads. Two of the…
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Top 7 Ways Your Aesthetic Practice Can Convert More “Cold Traffic” Leads from Social Ads (or Any Medium)
Cold traffic is visitors to your website or landing pages that have never heard of your practice. There’s no familiarity…
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Aesthetic Practice Do’s and Don’ts for Running Facebook Ads in 2020
Is your aesthetic practice interested in running Facebook or Instagram ads? Or have you run them in the past without…
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6 Key Components of a Successful Facebook Ad in 2018
Remember the good ‘ol days, when you could post something on Facebook and the majority of your fans would see it…
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Best Places to Advertise Your Aesthetic Practice Online: Part III
This is part III of our three part series about the best places to advertise your aesthetic practice online. Here…
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Best Places to Advertise Your Aesthetic Practice Online: Part II
This is part II of our three part series about the best places to advertise your aesthetic practice online. Here…
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Best Places to Advertise Your Aesthetic Practice Online: Part I
If you run an aesthetic practice, whether it be a plastic surgery center, dermatology practice, or med spa, you need…
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Benefits of Split Testing
If you’re unfamiliar with the phrase “split testing” – also referred to as A/B testing – it’s a marketing tactic…
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2015 Digital Marketing Predictions for Cosmetic Practices
It’s that time of year! The Holidays are approaching and people are starting to think about their New Years’ resolutions….
