Why Long-Tail Keywords Are So Valuable
Content marketing is the most important piece of your practice’s SEO. Without it, your website stays stagnant, you create fewer…
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Is Blogging Really Effective? How to Track Blogging KPIs
Blogging is outdated! Blogging is stale! Blogging is so 10 years ago! Yes, I still hear aesthetic practices pushing this…
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5 Blogging Tips for Aesthetic Practices
Blogging is the lifeblood of your aesthetic practice’s content marketing. However, your approach to blogging shouldn’t be to pump out…
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How to Interpret Google Analytics Data to Improve Engagement and Conversions
Google Analytics is an absolutely vital tool in tracking your website’s progress each month. You can use the software to…
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What’s the Perfect Blog Post Length?
Short answer: there is no perfect length. If you Google around to find the “perfect length” blog or your ask…
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Building Links Through Guest Blogging? Tread Lightly
In a recent article I wrote – the focus was on backlinks – and how user engagement on your website is becoming more…
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What to Blog About: Do’s & Don’ts for Aesthetic Practices
The benefit to blogging is simple: continuously adding (quality) content to your website will give you the opportunity to rank…
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How to Grow Your Blog’s Exposure
Before I get into some useful tactics for increasing the visibility of your blog articles it’s worth reiterating that you…
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Can My Practice Outsource its Blogging?
Blogging is a huge part of any digital marketing strategy. We recommend that every practice blogs on a monthly basis…
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Medical Practice Blogging: What to Write About?
A s a cutting-edge medical marketing agency, we often present ourselves as a company that combines “old school” internet marketing, which focused…
